>Inspiring Your Authentic Week

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Inspiring Your Authentic Week

Don’t do less, do different

Posted: 09 Jun 2008 02:28 AM CDT

When times are tough and money is flowing in more slowly than it is flowing out there is a tendency for us to feel fear. When we feel fear we often take a step back to what we think is safer ground.

A teacher of mine memorably referred to this as “going limbic.” What he meant by this was that, when we experience fear the limbic (instinct, mood and basic emotions) part of the brain takes over from the cerebral (intellectual, thinking) part of the brain.

This tends to exacerbate the problem.

When a community (like a business) or a country “goes limbic” it can be very damaging.

What comes first the media reporting of more challenging times or the challenges themselves?

Whichever comes first, we do have a choice about what we do about it. We can react, hunker down and hope it will go away. Or we can respond, be creative, come up with new ideas, new ways of doing things and new offerings that work under the new conditions.

We can accept this economic climate change, engage with it, find our new place in it and prosper.

We can turn negativity and pessimism into possibility and positiveness.

How will you change what you do?

The challenge is always to delight customers, and as often as possible to delight them for less.

The technique is to sit with what might seem to be contradictory and impossible concepts, until you get the breakthrough. If you can add more impossibles into the equation you can get more specific on your innovation.

Behave with the absolute certainty that the solution exists.

Be aware that the most creative ideas and solutions are unlikely to arrive when you are sitting at your desk or in your office.

Spend as much time as possible with the unfamiliar.

Want to discuss challenges and breakthroughs?

with love


neil crofts  – coach, consultant, facilitator
Authentic Transformation – join the evolution
UK mobile 07775 658534

“If you are not outraged, you are not paying attention.”
anon graffitti Clerkenwell London

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About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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