>Inspiring Your Authentic Week

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Inspiring Your Authentic Week


Posted: 23 Jun 2008 12:37 AM CDT

It is very tempting to hide behind the mask of prudence, to temper our efforts with caution, to avoid exposure to risk or danger.

And not just tempting, it is positively encouraged in our society to play safe.

The English have a subtle double-speak to indicate when you have gone too far: “you are brave”, (with the emphasis on ‘brave’) translates as – “you are a mad and irresponsible fool”.

“The tallest trees catch the most wind”, “keep your head below the parapet”, “play it safe” – are the subtle mantras fed into our consciousness.

But where does it lead? Where do you get to with a life lead below the parapet? Do you get to your full potential? Do you achieve the extraordinary? Do you do amazing things?

So where is the edge? If our cultural conditioning places such an early limit on our potential, how do we know where too far is?

The reality is that we don’t. The “edge” is not a constant thing, it is a constantly moving, morphing thing. It depends on so many variables that, like the weather or financial markets, the only way to have any certainty about even the very short term, is to get very close to it and make subtle adjustments the whole time.

Colin Chapman, the mercurial founder of Lotus Cars and genius motor racing engineer and innovator used to say that “Any car which holds together for more than a race is too heavy”. Meaning that if you want to excel, you have to be prepared to face the edge of failure.

If we want to innovate, change, succeed, be fulfilled or do anything meaningful in life, love or business, we simply have to be prepared to stretch.

Stretch is where the learning and development starts. If we don’t stretch we don’t improve. If we don’t push ourselves beyond our comfort zone, nothing changes, we just loop around, same old, same old.

What is next for you?

More of the same, or more of life?

If you want help breaking out of old patterns in business or life, give me a call.

With love


neil crofts  – coach, consultant, facilitator
Authentic Transformation – join the evolution
UK mobile 07775 658534

“He who never risks going beyond his limits should not complain about the mediocrity of his existence.” Anon

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About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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