>Inspiring Your Authentic Week

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Inspiring Your Authentic Week

Let’s get strategic

Posted: 09 Mar 2009 12:57 AM PDT

Strategy is about working out how to get from where you are to where you want to be. Whatever you want to do: get richer, get thinner, get fitter, get greener, get wiser, strategy will help to get you there.

It is a vital skill for anyone who wants to change anything and yet there appears a great deal of misunderstanding about strategy and, often, a complete absence.

Many are reluctant to commit to a strategy because they don’t know if it will work. More damagingly many people avoid strategy altogether and just react with whatever emotion is at hand.

When people are aggressive and violent at any level, it is not usually because their strategy has failed. It is because they don’t have a strategy.

The first step to creating a strategy is to identify where you want to be. It does not have to be hugely detailed, but it does have to be motivating for those involved. The level of detail will depend on how significant the objective is.

The first thing we need to do is to identify the real objective and without being distracted by reaction.

When small children want a toy that another child has, they simply grab it and then endure the consequences. The other child fights back or screams blue murder, they get told to give it back by parents and so on.

What the child wanted was to play with the toy – not all out war (one imagines). A more strategic, objective focussed, approach, might have yielded more favourable results.

We see this with workers striking to protect jobs in already fragile industries, with war and terrorism, and with the multitude of ways we aggress and abuse one another and ourselves.

We need to look carefully at the objectives; is it to get thin, or is it to be happy and healthy? Is it to revenge a slight or to be safe? Is it to stop the abuse of the planet or to create a sustainable society? Is it to beat the competition or to have a successful business?

The next thing we need is to know where we are starting from. What are our assets in terms of skills, tools and motivation and what are the obstacles that stand between us and the objective (as far as we can see).

Once we have identified the obstacles we need to break them down into doable jobs and put those jobs into sequence.

We need to do this process regularly, like once a month. Not waiting to finish the first plan, but checking in with the objective, assets and obstacles, before updating the jobs that need doing.

The lovely thing about strategy is that it is a constant process of evaluation and adjustment

Would you like help developing your personal or organisational strategy, email me.

Or join the Complete Confidence sessions:

The next phone session is 5pm CET, 4PM UK on the 11th of March. The next physical session is at 9.45 this Wednesday the 11th of March in Mallorca. These are both Complete Confidence sessions – so it is best if you have already completed the Life Purpose session.

Book your Complete Confidence phone session now:

Or come along on Wednesday to:
Onda Vital C/Martin Boneo 31, bjos 
07013 Palma de Mallorca (Son Dameto)
+34 606 204 994

For more details and to book your place for the phone sessions please go to www.neilcrofts.com 

I am now doing more frequent and much shorter bursts of inspiration on Twitter – you can join in here www.neilcrofts.com

With love


Neil Crofts
inspiration innovation motivation

+44 (0)7775 658534

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About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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