>Inspiring Your Authentic Week

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Inspiring Your Authentic Week

Survival of the Fittest

Posted: 13 Apr 2009 11:35 PM PDT

We have had a lot of Darwin in this, his anniversary year. So here is a little more.

Darwin’s theory of evolution has two main themes.

1 – The fittest for purpose will be the ones that survive through natural selection.

2 – Adaptations and variations will help some to become fitter for purpose and survive better than others, a process of evolution.

As a species we have been involved in the ‘natural’ selection part of the evolution equation for some time. We have artificially selected on behalf of numerous animal and plant species.

This ‘artificial’ selection has also extended to humans. Medicine and conflict have both contributed to the process of selecting which genes reproduce successfully.

Of course, given that we are also part of nature – who is to say where the boundary lies between ‘natural’ and ‘artificial’ selection?

Not surprisingly, the evolutionary imperative is hard wired into our thinking. We find it difficult to think of anything; business, politics, education, religion except in competitive, win/loose, Darwinian, evolutionary terms.

But is this the only way? Is this the “fittest” way?

The focus of evolution is for a particular gene to survive. Some humans have evolved a level consciousness, today, that enables us to understand the interdependence of all life.

Uniquely in the history of evolution, we are capable, both, of understanding that it is not just about our own genes, but about all genes, AND of destroying all life.

This knowledge means whatever we do next is a choice.

Do we choose to continue the narrow pursuit of the genetic success of our ‘own’, leading to the ultimate failure of all.

Or do we choose to evolve to the next level?

At the next level ALL human institutions; commercial, political, educational, social, scientific and religious – have peace and love for all as core tenets of their existence.

At the next level ALL of these institutions and their leaders actively engage in connecting each of their members with their fullest individual potential.

At the next level there is an absolute recognition that we know far less than we don’t know about life, the universe and everything and therefore there is only open mindedness.

If you would like help in adjusting your organisation to the next level – give me a call.

Join us in connecting children with their fullest individual potential:

With love


Neil Crofts
inspiration innovation motivation

+44 (0)7775 658534

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About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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