It is your time and your responsibility

Posted: 15 Jan 2011 11:47 AM PST

Last week Barak Obama went to Tuscon to commemorate the victims and survivors of the previous weeks shooting. His speech was moving and inspiring, it was also a profound call to action for all of us. 

Referencing 9 year old Christina Taylor Green, who died in the shooting, Obama said:

“I want to live up to her expectations. I want our democracy to be as good as Christina imagined it. I want America to be as good as she imagined it. All of us – we should do everything we can to make sure this country lives up to our children’s expectations.”

Unsurprisingly given the context, Obama specified America and children, but if we broaden it out, isn’t this the truth:

We should do everything we can to make sure our society lives up to our own childhood expectations and those of the next generation.

What are the implications of this?

We should avoid any actions we are not proud of.


When our moment comes to make a difference and a contribution we MUST take it.

We must not be deterred from our course by other people’s fears.

We must not fall short because of our own unwillingness to step up.

We must find the courage, determination and communication to lead. To embolden ourselves to perform at our best and inspire those around us to their own greatest endeavour.

When enough of us are willing to step up to our full achievement, to go beyond what we might rationally consider possible, we change the world.

It is those who make these choices who change the world and make it live up to the dreams of children.

When your moment comes, don’t hesitate. It is your moment.

At last, another book – Magic Monday – the compilation of six years of the best of these Monday morning e-mails is available as an e-book. (There will be a print edition when I can make the time).

Also, working with my wonderful friend Dawn Waldron, we have written a new, thorough and really easy to use Life Purpose work book.

You can get your copies here.

Best of TED this week: Birke Baehr with the brilliant clarity and wisdom of youth about our food systems. Watch his TED talk, put it on your web site, link to it and talk about it to everyone you meet. I have put it on

If you would like help in finding your authenticity, give me a call.

Join us on our Authentic Business Radio show every Thursday at 5pm UK, 6pm Euro or 12.00 EST.

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With love


Neil Crofts
Neil Crofts
authentic business

+34 646391384
Skype – neilcrofts


About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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