What are we Rewarding?

A news item this week announced that a record number of graduates had applied for jobs in the banking industry.

So what?

The banking industry has had plenty of publicity about the amount it pays, so it is pretty obvious that the bright ones choose to follow the money.  However this conflicts with other longer term studies which say that so called Generation Y are more ethically driven and are harder to recruit to less ethical and more hierarchical companies.  Unless, of course, they believe they can earn masses of money.

The point is that behaviour and decisions follows reward.  If one sector of the  economy is disproportionately rewarding it will attract the cream of talent and investment.

Why would graduates or investors, who have a choice, invest in other sectors, like manufacturing, farming, medicine, education or energy, when the rewards in the banking sector are so high?  And so we approach what Douglas Adams described as the “Shoe event horizon”.  In his fictional example a planet where only shoe related businesses won investment or attracted great people and as a result the economy and society collapsed. In the UKs, actual case, where the economy becomes disproportionately biased towards banking.

The wider point is that whatever behaviours and decisions are rewarded in any environment are the behaviours that you will largely, get.

For example, if a business seeks teamwork then team rewards need to be offered in preference to individual bonuses and commissions.  Requesting one and rewarding the other just creates confusion and leads to compromised results.

In professional cycling, which is a fascinating mixture of team and individual sport, it has long been customary for winners to share their prize money with their team mates.

Imagine the shift in dynamics of your organisation if commissioned staff were to independently decide to share their commission with their support staff.  Receptionists, cleaners, assistants and others…

All of this brings us to the bigger point.  On the whole, we operate society hierarchically and heroically, as an individual race to the top rather than as a team.  At school we still teach hierarchically and  collaboration is called cheating (mostly).  At work most rewards are individual.  We tend to elevate individuals at the expense of others, often unconsciously, individually, corporately and nationally, as if the objective of life is to “win” alone in a crowd of “loosers”.

The more subtle reality is that no one ever wins alone.

In spite of the relentless propaganda, no individual hero, does it alone, there is always a support team of some sort.  Many promising careers and ideas are compromised by our egotistical “do it alone” mentality, which ignores the enabling support that goes into all achievement.

To get everyone aligned around what we actually want to achieve, we must first be really clear about our objectives, not just the resources we require to do it in terms of profits, revenue, offices or staff, but our vision for what we want to achieve, as a team.  Then we need to co-create and align around a strategy and then engage everyone with a share of the benefit in it’s achievement.

Please also visit the blog to comment

You can subscribe for free at www.neilcrofts.com

Become a fan on Facebook

Follow on Twitter

With love


Neil Crofts
authentic business
+34 646391384
Skype – neilcrofts


About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
This entry was posted in Uncategorized. Bookmark the permalink.

2 Responses to What are we Rewarding?

  1. Robert Best says:

    Hey Neil

    I do agree with your point about rewards needing to be aligned with the behaviours we want to see, and this works in families, in organisations, in government, and in society.

    I also agree that no hero does it alone. However, that doesn’t mean that the hero isn’t an integral part of our human being-ness. The hero myth is probably the deepest, most profound part of our collective psyche – so much so, in fact, that it’s almost invisible to most of us, most of the time. But there is a Hero’s Journey (as beautifully explained and explored by Joseph Campbell) and the movies and stories that resonate the most with us – Star Wars, The Matrix, Jesus’ life, Toy Story and so on – all do the Hero’s Journey exquisitely well.

    The Hero has a support crew – but that doesn’t lessen their Hero-ness!

    • Neil Crofts says:

      I completely agree – I was not having a go at heros at all – just at the rest of us who abdicate our responsibility when a hero saves the day. We can all be heros or at the least we can get in there and be fully supportive.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s