Authentic Entrepreneurs Wanted to Save Society

Another short message this week as we are still on holiday, this week we are in a small Danish town called Billund. In many ways It is a normal and unremarkable town in the middle of Jutland (the bigger bit of Denmark that is joined to Denmark).    It is like many small towns around the world.

Most towns of this size started out as market towns.  Over time many have lost their sense of purpose.  Markets have been replaced by super markets.  If they had an industry, that may have died out or moved on.  If they are lucky they become a dormitory to a bigger town or city.

Billund is different.  What set Billund apart is one entrepreneur.  Shortly after WW2 this entrepreneur  applied advances in plastics to integrating education and play.  He called it Lego (Lego is a contraction of the Danish expression “leg – godt” meaning “play well”).  Lego is by far the main income provider in Billund, attracting millions of visitors to Legoland, via Billund airport and selling little plastic bricks all over the world.

If it is to be saved, our society will not be saved by politicians, the public sector, old established businesses or the military, our society will be saved from economic, environmental and social disintegration by entrepreneurs.

We need more Authentic Entrepreneurs like Ole Kirk Kristiansen, the founder of Lego, who are prepared to take risks, work hard, take the creative leap and create real value for society.  We need to adjust our education and financial systems to really support and encourage these entrepreneurs with a built in sense of social responsibility.

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With love


Neil Crofts
authentic business
+34 646391384
Skype – neilcrofts


About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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2 Responses to Authentic Entrepreneurs Wanted to Save Society

  1. Malcolm Fletcher says:

    Hi Neil,
    after the riots so close to my home town, I feel the pull even stronger to get going and give whatever I’ve got to the very young and their carers.
    We are on holiday in Pollenca for 9 days from this Thursday what are the chances of us meeting for a chat?



    Fear gives rise to anger.
    Thich Nhat Hanh- Healing the inner child.

    • Neil Crofts says:

      We all need to support education in whatever way we can. I am only just back in Mallorca now and catching up with a mass of work and meetings, it will not be easy to meet between now and Wednesday, but I hope you had a great time. neil

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