Another short message this week as we are still on holiday, this week we are in a small Danish town called Billund. In many ways It is a normal and unremarkable town in the middle of Jutland (the bigger bit of Denmark that is joined to Denmark). It is like many small towns around the world.
Most towns of this size started out as market towns. Over time many have lost their sense of purpose. Markets have been replaced by super markets. If they had an industry, that may have died out or moved on. If they are lucky they become a dormitory to a bigger town or city.
Billund is different. What set Billund apart is one entrepreneur. Shortly after WW2 this entrepreneur applied advances in plastics to integrating education and play. He called it Lego (Lego is a contraction of the Danish expression “leg – godt” meaning “play well”). Lego is by far the main income provider in Billund, attracting millions of visitors to Legoland, via Billund airport and selling little plastic bricks all over the world.
If it is to be saved, our society will not be saved by politicians, the public sector, old established businesses or the military, our society will be saved from economic, environmental and social disintegration by entrepreneurs.
We need more Authentic Entrepreneurs like Ole Kirk Kristiansen, the founder of Lego, who are prepared to take risks, work hard, take the creative leap and create real value for society. We need to adjust our education and financial systems to really support and encourage these entrepreneurs with a built in sense of social responsibility.
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