Light My Fire

I am coming to the conclusion that the single most important step that we can take as an individual, family, team, business, community or country is to have a clearly articulated vision, that we understand and buy into and that delivers value for all of the stakeholders.

As soon as we have a vision (and I mean instantly) it gives a focus and a clarity to our work.  It gives us a benchmark for performance and a guide for decisions.  Without a clear vision we just flop about or go in circles.  If the EU had a clear vision it would help resolve the debt crisis.  In the same way any other project we might undertake is facilitated by having a clear understanding of what we seek to achieve.

Vision does not stand alone it needs to come with it’s partners:

– Purpose (why we are pursuing the vision)

– Mission ( the resources, often financial required to achieve the vision)

– Values (the ethical boundaries we put around what we are prepared to do to achieve our vision).

– Strategy (resources, roles and sequential steps from here to the vision)

Vision, just makes the biggest difference.

A vision is not a statement of intent or a commitment – it is a desire articulated clearly and shared.  If circumstances change it can be changed.

A vision needs to meet the following criteria:

– To be understandable

– To be memorable

– To add value to all stakeholders

It does NOT need to be realistic.  In fact articulating a vision based on what we currently believe to be possible turns it from a vision into just a step of a project or strategy.  The vision is a statement of what we really want to have happen – regardless of “reality”.  The strategy must be realistic – but the vision does not need to be.

Vision, mission and values statements still generate a degree of cynicism.  This is because of the way they were conceived in the old days.  They used to be the product of the marketing department and bore very little relation to what actually happened in the company.   The vision, mission and values did not guide day to day activity or leadership style or rewards and sanctions policy – they were just there to look good to customers, investors or prospective employees.

Increasingly these days, this is no longer the case, vision, mission and values are now being used to inform policy, shape culture and strategy, select recruits, promote and dismiss.

If you have not articulated them for yourself, your family, your team, your business or any other community you are part of – why not start?

Let me give an example of a vision that I currently have  –

The visions:  To run an epic life changing retreat in early October in Mallorca called “Light My Fire”.

The purpose:  To help individuals and couples to articulate their own vision, mission, values and purpose. To identify the abilities they can use to make it happen and remove the barriers they may have.  It will also transform the confidence of participants such that they KNOW that they can make their vision happen – even if they don’t know how.

The values: authenticity, challenge, safety, inspiration, openness, courage

The mission: Includes 5 days in a beautiful boutique hotel in Mallorca, two inspiring facilitators, 15 participants, great food, an empowering and inquiring program and some amazing activities.

The Strategy:  To find 10 potential participants by the end of June, book the hotel, confirm up to a maximum of 20 participants, book the activities, run an epic event.

It is nearly five years since I have offered such an opportunity and I am very excited to put all of the learning I have had in that time in service to helping people light their fire and achieve their desires.

If you believe that this event could be right for your life, lets have a chat and see if we can make it happen.

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With love


Neil Crofts
authentic business
+34 646391384
Skype – neilcrofts


About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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2 Responses to Light My Fire

  1. Chris Packe says:

    This is it! This is the big question.
    What is my purpose and how do I live life meaningfully?
    To this end, I am a big believer in subraction.
    I believe that all the ingredients for an epic vision are there within me, but it’s a case of clearing all of the shoulds, crusty old habits, people-pleasing and the conventional fears, all out of the way.
    I am looking to Light My Fire and spread it from me to my family to everything else.
    So I am busy decluttering, subtracting. Seeing if belief translates into practice.
    Magic Mondays is great for my arithmetic.
    Thank you Neil.
    And I love your own vision – it sounds very relevant for where I am.

  2. Chantelle says:

    Hi, just wanted to say your light my fire event sounds like great fun. Good luck with it all. Unfortunately I can’t participate but I always enjoy reading your blog – very inspirational, thank you.

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