From binary to unity

We live in a world defined by the binary, Where decisions about what to do and how to do it are based on a simple good vs bad equation. In business too many decisions are binary. For example does it make more money = yes and does it cost more money = no.

Food, holidays, clothes and many other things are sold to us on the same binary basis. We are somehow infected with the belief that a meal that costs us less money is preferable than one that costs more. This assumes that we have something more satisfying to do with that money than feed and clothe ourselves.

The low cost of some products comes at a high price. Through a process called “externalisation” many business seek to place the burden of their expenses outside the business, so that they can sell cheap products to us. It is externalisation that leads to the expense being born by the environment, by impoverished workers and by society as a whole.

When a business allows a factory to pollute a river or the air rather than spend money on clean processes and filters it externalises the cost to society.

Binaryism imagines that there is an outside. That there is a place or a time or a people that are separate form here, now and us. This is a fiction.

Unity is about accepting the oneness and wholeness. We are all part of the same whole in space and time. There is no outside. What we take for ourselves is taken from another person or time or place.

If we operate within unity we can see our role as a contributor. The way we contribute is with our minds and our hearts, with love and compassion. The way we receive is by being open to the love and the compassion of others.

It is not so much about what we do, but how and why.

The creativity of our minds, the care of our hearts and the energy of the Sun are abundant resources, for our purposes they are infinite. Those of us who are fortunate enough to have a choice have a responsibility to harness these infinite resources for the health and wellness of the whole.

As W Edwards Demming said – “Survival is not mandatory”, if we prove ourselves unworthy of our level of responsibility for life on earth the responsibility will pass to others who are more responsible.

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With love


Neil Crofts
authentic business


About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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2 Responses to From binary to unity

  1. Many thanks Neil – telling and simple – like all the best.


  2. Ken Livingstone says:

    Well expressed, and a very practical principle to apply to our lives/work. Ties in with ideas of non-dual thinking.
    Thank you

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