Change, disruption and adaptability

There was a time for many businesses and other organisations, when the essence of good practice was to develop a way of doing things, get good at doing it that way and repeat, with only minor adjustments.  There was a time in business when innovation was a bad idea, full of risk and downside.  There was a time in business when if you were going to innovate you followed the “skunkworks” model, put all your innovators in one place and hoped that they wouldn’t come up with anything too disruptive.

Those days are gone. Change is all around us, technical and sociological changes on the outside are driving transformations to entire market eco-systems.

Take energy as an example; For all of our lifetimes energy has been a pretty stable mix of coal, oil, gas and nuclear.  Distributed by trains, trucks, pipes and wires.  Within the next ten years that will change substantially to solar, wind and storage.  It will be distributed on a smart grid where buyers are also sellers.

The stable sectors of oil, gas, haulage, shipping, automotive, electricity generation, coal are already being turned upside down.  Denial of the true nature of the transition is so strong in some of these organisations that they believe absolutely that it is just another market cycle and that it will pick up again.  Some oil businesses like Dong Energy are leading the charge, others are so poorly equipped to change that like Shell and VW they are lobbying to hold back change.  The ones best able to change are the ones with a future.

The answer is that we need our businesses to not only be good at doing what they do, but also to be good at change.  To be adaptable.

There is a nearly universally accepted myth that says that change is difficult and risky and that culture change is nearly impossible.  This is profoundly wrong headed and untrue.

Change is easy.  The problem is not the change is difficult.  The problem is that most organisations have not invested in the skills that make it easy.

In a reasonably stable market environment it makes sense for organisations to invest in managers.  Managers organise people and processes to ensuring that the right outputs occur reliably.  What organisations don’t do in a stable environment is invest in leaders.  In a stable environment leaders are seen as disruptive and risky.

In very many organisations leadership is desperately poorly understood.  So poorly understood that the terms “management” and “leadership” are frequently used interchangeably.  They are not the same, they are profoundly different activities.

However “activities” is what they are – neither is necessarily a full time position.   Part of the skill of leadership is to also be able to manage.

Leadership is synonymous with change.  If someone is leading then change is happening.   The skill of leadership is specifically to make change happen and to be effective at that the leader must also make culture change easy, must also make behavioural change easy, must make it easy for people to change habits.

Managers do not lead change, they resist it.  That is their role.

Changing habits of behaviour and interaction is the essence of culture change.

Organisations that want to have a future, have to invest in adaptable, skilful leadership that can inspire teams and engage organisations.  Organisations have to become continuously adaptable and reliable to achieve sustained success in a disrupted market place.  Most market places are now or soon will be disrupted, by advances in technology and by social and legislative changes that are already happening.

Holos helps make change easy.  We help organisations develop their leaders, map out and deliver the changes required to achieve sustained success even in a highly disrupted environment.

At Holos we have been studying change leadership and leadership training in the crucible of reality for years. We know what great leadership looks like and we know the journey to achieve it. We have developed a suite of diagnostic tools to understand where companies and teams are on this journey and how to take them from there to sustained success.

Holos has a wealth of specialist leadership and culture coaches and consultants with decades of experience working with a huge variety of leaders. Holos can help you or your organisation to upgrade it’s leadership to flourish even in a challenging business environment.

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Neil Crofts

+447803 774239


About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.
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