Author Archives: Neil Crofts

About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.

Change is easy – really?

This week I have a tale of two client transformation projects.  Both are very conventional businesses that have been around for over 30 years.  Both manufacture a product that is then retailed to consumers.  One is the retail end of … Continue reading

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Can humans transform when faced with existential threats?

Humans have faced dark times before: Black Death, war, the 1918 flu pandemic, nuclear destruction and probably more.  So far the threats have been small enough and we have survived and learned enough for us to continue to thrive. This … Continue reading

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Post Conventional and beyond

Conventional businesses will not survive at scale. In this case Conventional means businesses that pursue a fundamentally unchanging business model and rely in incremental improvements over time. The future belongs to Post Conventional businesses. Post Conventional businesses being those that … Continue reading

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From Boss to Authentic – it’s official

In 1997 the influential US Business Round Table groups of corporate CEOs issued a statement of purpose for corporations:  “The paramount duty of management and of boards of directors is to the corporation’s stockholders. The interests of other stakeholders are … Continue reading

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European Elections – the simplified version

The principle difference that allowed humans to become the dominant species on our planet is our ability to collaborate at scale. This is closely intertwined with our story telling abilities, something no other animal can do (as far as we … Continue reading

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High performance teams in organisations

In the world of elite professional sport athletes and teams look for every opportunity to improve physical and psychological performance. Not just for the athletes themselves but for management and operations support as well. Top Formula One teams and Pro … Continue reading

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Authentic Leadership, Vulnerability and Procrastination

Holos is a leadership and change consultancy with no employees and no offices.  We have 160 brilliant faculty members around the world and 20 Agents who work closely together to help transform organisational cultures so that they enjoy sustained success … Continue reading

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