Author Archives: Neil Crofts

About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.

The Great Leadership Project – How WE can accelerate Authentic Leadership and save our world.

Posted on February 3, 2021 by Neil Crofts

For a great many people 2020 was a challenging year. It threw into sharp relief something that we have probably known for some time: As a species we are going in the wrong direction in many critical areas. If we … Continue reading →

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Peace and goodwill to all for a global healing.

Posted on December 15, 2020 by Neil Crofts

And at the end of a very challenging year a message about how we can actually create a culture of peace and goodwill to all. To help us all to be calm, mindful and powerful even in stressful or challenging … Continue reading →

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What happens to work?

Posted on September 3, 2020 by Neil Crofts

It is hard to pick out many consistent themes from the intense disruption we have all experienced in 2020. Coronavirus has massively accelerated a number of trends that were already underway – such as the shift to online shopping and … Continue reading →

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Coronavirus winners and losers

Posted on March 19, 2020 by Neil Crofts

In any crisis there are winners as well as losers. Clearly the ones who are suffering most directly are those catching the virus, those dying from it and those losing loved ones to it.  Each and every case is a … Continue reading →

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A vulnerable time for humanity

Posted on March 18, 2020 by Neil Crofts

In just a few months Coronavirus has made the whole of humanity feel acutely vulnerable.  Most of the time, when we feel vulnerable, we recoil.  Vulnerability is not an emotion most of us enjoy. With tens of thousands of people … Continue reading →

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Fire, Flood, pestilence and plagues of Locusts

Posted on March 4, 2020 by Neil Crofts

2020 has opened with an almost biblical foreshadowing of the apocalypse.   Over the last century as the global population has grown from 1.9 Billion to 7.8 Billion today, in spite of two world wars, we have consistently plundered the … Continue reading →

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Happy Christmas2019

Posted on December 13, 2019 by Neil Crofts

Use this link to download our handy Christmas party aide for 2019. It will transform the most challenging office party into an inspiring and uplifting experience. Holos Christmas Card 2019 Just print and take it with you, the moment a … Continue reading →

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What lies beyond Post Conventional?

Posted on December 9, 2019 by Neil Crofts

At Holos we have already defined Post Conventional businesses as those that intentionally disrupt their own business model, before someone else does it to them.  This is a trend that has been developing and accelerating over the last 20 years to … Continue reading →

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When and how companies should change their business model

Posted on November 25, 2019 by Neil Crofts

Some companies have a very flexible approach to their business model – while others have a very fixed approach.  Some have adapted over time others have failed because they failed to. So, how can companies ensure sustained success by changing … Continue reading →

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Conventional companies will not survive at scale in a post conventional world

Posted on November 4, 2019 by Neil Crofts

Last week I met with people from a very successful 70 year old company that operates in 190 countries and has 32 million customers.  It is a market leader and consistently ranks as one of the best places to work. … Continue reading →

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