Author Archives: Neil Crofts

About Neil Crofts

Writer, coach and consultant on authentic business and authentic leadership. Neil has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books. Neil is a coach, facilitator and consultant helping people and businesses find their authentic purpose and use it to inspire and motivate them to be everything that they can be. Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish. Neil has been independent for over 10 years and delivered his Authentic Leadership message to a diverse range of business audiences including people at BP, Shell, Microsoft, Kraft Foods, MSN, Jamie Oliver, South Gloucestershire Council, National Blood Transfusion Service, KaosPilots Business School, Fashion company By Malene Birger, German technology company Eleven.

Wishing you all a very jolly Yule

Last week I did a talk for 80 bankers. What image does that bring to mind? We all have prejudices, biases, preconceived ideas and generalisations we apply to each other.  Some are just plain wrong and others are out of … Continue reading

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Great Leadership 101

One of the most needed skills at the moment in both business and government is leadership.  In more stable times management tends to be prioritised because management delivers reliability.  In stable times leadership is often annoying as leadership is fundamentally … Continue reading

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Get out of crisis in 5 steps

We have worked with many individuals teams and organisations that are in crisis.  Sometimes the crisis is public, corporate and unavoidable.  Sometimes they are subtle, drawn out and unrecognised.  Sometimes they feel personal, individual and lonely.  Within all of this … Continue reading

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5 simple steps to Influence

One of the things that comes up over and over again in working with individuals and teams in all organisations and at all levels is influence and it’s cousin empowerment.  Influence and empowerment are related because it is the ability … Continue reading

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Power Dynamics and Sexual Abuse

It seems relevant to explore the issue of power dynamics right now.  Power dynamics  play an enormous part in abuse and harassment, in corporate crisis and in our various on-going political traumas. Where there is power asymmetry, ie one person … Continue reading

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Spiritual Crisis

There has been another long hiatus in my blogging, I am sorry.  Two readers have recently and separately told me how much they have appreciated these blogs and have helped me analyse why I stopped writing. It is always easy … Continue reading

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Maturity in the age of Trump and Brexit

Generally speaking there are five levels of maturity available to us as we grow up.  Most of us make it to either the third or fourth level, a tiny minority get stuck at level one or two or make it … Continue reading

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